Sponsors And Sports :: essays research papers

Sponsors and SportsIn the world of sports, everything from the cups the athletes drink from to thestadiums they play in is up for grabs. The four study(ip) sports be a playing world for the teams as well as major companies hoping to influence the public.While there are some positives and negatives to sponsors, a line has to be drawnsomewhere. The four major sports, Major League Baseball, the National BasketballAssociation, the National Football League, and the National Hockey League allgenerate millions of dollars from sponsors each year. Individual athletesthemselves command vauntingly endorsement contracts that in many cases exceed theirown salaries. And although the heads of these sports try to limit the influenceof companies, they are still a major part of every juicy played. One of the morewidely k straightwayn sponsors of sports is Nike. Their rivalry with Reebok and former(a)shoe and apparel companies is seen on television and on the playing field.Advertising their compan y is the major c at oncern when displaying their logos insports. Beverages, fast foods, credit cards, automobiles and a wide variety ofcompanies spend their money on sports related ventures. They spend big dollarsto call off stadiums and arenas after their companies. Television gives thesecompanies even more chances to influence the public with commercials thatcompanies might sometimes pay up to $1 million for. The uniforms that theplayers wear are now being make my different manufacturers whereas five yearsago each league had all their teams wearing the same brand. The equipment beingused is also made by different companies. No matter what is being fought for,sponsors create good and bad influences in each sport. Major League Baseball isrecognized as the most popular sport. They also play the most games which is aplus to sponsors. Each game is seen as a chance to spread word of their company. just now MLB seems to be the least affected team wise by sponsors. This is probablybecaus e of the strict rules set forth and also because of recent work stoppagesand labor disputes. MLB was once the leader in innovative ideas involvingsponsors. Billboards are placed around the stadium in strategic spots that willbe noticed by fans and television. Stadiums are now being renamed by companieswilling to spend millions to have the stadium named after the company such as3Com Park in San Francisco. These short terminus deals can create a problem in thefuture though. Athletes are not as widely chosen for endorsement contracts asin other sports. This is probably because many players cannot make a huge