Pran Group Swot Analysis

PRANstands forProgram forRuralAdvancementNation aloney. The largest output and veg processing diligence in Bangladesh with countrywide distri providedion ne twork AMCLsPRANis an established discoloration of Bangladesh with an extensive barters force all e really(prenominal)where the country. PRAN sire a well-developed infrastructure for emergenceion, sales and distribution. PRANhas proven itself as Local product but of international standard. . Goals Quality maintenance and improvement. Satisfied guests. Hold on to the au thuslycetic customers and again gain customer loyalty. Gain competitive benefit over all the competitors. To double sales and expand production capacity every 7-8 years. To become one of the biggest names in international yield and vegetable processing industry Scope The market of soft drinks and beverage is very competitive. We may say that as a strong market. This project currentspaper publisher is prep atomic number 18d as a marketing plan of a product of AMCL which brand name is PRAN. Methodology To prepare this report, standard methods of report piece of writing have been used. For writing this report different types of data were needed to complete, remit and analyze. The required data were collected by using secondary sources.For salt away data from secondary sources, go with various web sites. later completion of the data, these were sorted into different categories. Limitation The study suffered a name of limitations 1. Lack of the part of experience of the researchers. 2. Unconfirmed truth of certain education acquired. 3. Lack of information from the primary source. 4. The comparisons may not be rough-and-ready enough. 5. Lack of time for preparing the report. Source of data Our source of data is internet, new(prenominal) beau monde profile, published magazine by former(a) company etc. e in like manner collect information from our experience. Current market out line of business According to the info rmation from different sources Pran is now the market leader in the succus sector of soft drinks market. After Pran, frutika, fruto are in the position. some market circumstancess are now holding by AMCL (Pran), next frutika and then fruto. Product revaluation Among many of their productsPRANsmain product is their fruit succus and fruit drinks, which is very popular among the existing market. The product line is output juice in glass bottle (returnable) It is hygienically earnd by state-of-the-art machinery.Available inmango flavor, made from fresh local advance(a) mangoes. Fruit juice in glass bottle (non-returnable) This family unit of juice is found in non-returnable glass bottle in flavors ofmango, guava and orange tree. Fruit juice in aseptic pack Available flavors in this category aremango, lemon, orange, pineapple, guava and mango-pine. Fruit juice in stub The fruit juices in fires are hygienically produced by state-of-the-art machine from flavors ofmango, orange and guava. Review of competitors Currently in that take to be are so many juice companies in our country. Among them pran is the leader of juice sector in Bangladesh.Except pran, Lemu, Mojo, RC cola, Pepsi, URO Cola, everlasting(a), Fruti, Coca cola, 7up, Tiger. Shezan Juice, Rasna. Review of distribution Pran originally use existing distributors for distributing their productPran Juicethen they make some new video channels and assign some distributors to sanction their product to all over the country. So pran deal with this chain producer Wholesaler Retailer Customer Figure Distribution Channel Company using runny disclose in the shopping malls, offices and crowded areas so that large number can corrupt the product easily when they like to consume.We provide make our consumer by observe Delivery Network. SWOT Analysis Strengths Government support cosmos the biggest local force in the industry AMCL always had government by its side. Government has been supportingPRAN in many ways like subsidies, export subsidies, tariffs on foreign competitors etc. First shiners advantage PRANentered the market when the product was lull very new to the consumers and there was puny or no presence of any some other local companies with such investment. ThereforePRANhad the first movers advantage which they are still enjoying till now. Internal strengthAMCL has a very powerful instruction team to guide a strong gigantic workforce. Despite its considerable sizePRANhas been able to maintain chore productivity and increasing sales. Its labor productivity is twice as much as any other local company in the market (Not foreign companies). Market apportion PRANAMCL has a great competitive advantage over the other competitors. As mentioned earlier it is the largest fruit and vegetable processing industry in Bangladesh and holds the biggest share in markets in Bangladesh among the local companies.PRANhas the largest sales in fruit drinks after Coca-Cola and Peps iCo. Weaknesses External threatsToo much competition from international organizations, for example Coca-Cola, PepsiCo, RC-Cola, Virgin Cola, Rasna (India), Shezan (Pakistan) etc. Internal weaknessesLarge size of the business and workforce makes it troublesome to manage perfectly. As a result it often causes internal conflict. Opportunities existing competitor of the current market is not that much strong which the pran company has. Pran can be export to other countries. Existing distribution channel is being used. High emergence rate in this industry. Threats Competitor can produce the same product. Downward pressure on pricing. Political instability, thriftiness etc. New innovation from other competitors could be a threat. selling Strategy Positioning Pran always try to position their product through image differentiation, because related marketing, and product differentiation. Pran leave behind use logo and bunco publicizing so that people can consistently see the advertisement so the product pass on occupy a clear, distinctive, and desirable shopping mall in the mind of the consumer relative to competitors product.Pran leave use USP (Unique Selling Proposition) for their product. To do brand differences that make a better differentiation or that has the emf to create company costs as well as customer benefits. A difference is worth establishing to the extent that it satisfies the fol baseing criteria. O principal(prenominal) O Distinctive O Superior O Communicable O Affordable and Profitable Marketing Mix Our marketing mixes for the productPranare Product Marketing For launching a product in the market, there is some procedure that should be followed by every marketer to move in the long run.Our product give enable our customers to have a different experience to try our juice. They provide be able to score our product in quality which is unique in the soft drinks market. They go out not be able to feel the same way for the othe r soft drinks in the market. Pricing Strategies We shall charge based on bang Expenses and Cost Plus. Overhead Expenses include rent, gas and electricity, business peal calls, packing and shipping supplies, delivery and freight charges, cleaning, insurance, office supplies, po set up, payroll taxes, repairs, and maintenance.The accuracy of our costing will depend on estimating logical amounts for all categories of expenses. We have to list all overhead expense items and enumerate they divide the total overhead figure by the number of items per month (or time diaphragm we used above). The answer is our overhead per item Overhead + Materials + Labor = intact Cost/Item From the market research, we received the following- Company Name set Fruti(250ml) 15 Mojo (250ml) 15 Pran(250 ml) 15 Table Price of different brands.We loss to charge 250 ml Pran soft drinks at the selling price of Tk. 14. On the other hand, the prices for Pran soft drinks are to be charged for 500 ml Tk. 32, for 1000 ml Tk. 60. Place or Distribution We will primarily use our existing distributors for distributing our new productPran Juicethen we will make some new channels and assign some distributors to upgrade our product to all over the country. We are using mobile shop in the shopping malls, offices and crowded areas so that people can purchase the product easily when they like to consume.We will make our consumer byValue Delivery Network. Advertising and Promotion The around successful advertising will be throughBTV, NTV, Channel I, ATNBangla and RTVwhich are the most popular television channels in the country. We will also use some bill-boards and leaflets and we will hold a sport event to promote the product. We will also use our experience so that we can create attention to the customers. tail end market Our main home run market people are the green ages people who like to drink juice very much. Mostly the teach going students and the children.Beside that we also focus the yo ung generation people. Although our main target market is young people but we also prefer the people of adult and old ages people. Forecast and Financial analysis it just a hypothetical forecasting and financial analysis- The brands of Pran Juicewill be introduced in September. We make an put to death program for the next quaternity months. And we believe that, if our four month action programs will run well, then we will hand our goals easily. June In June we will arrange meeting with our suppliers, dealers.And talk about our new products quality, product development etc. Our product is low involvement and buyers show habitual buying behavior. and so we will pass production new Pran Juice. July After meeting with the dealers we will provide standard Pran Juice to our customers for getting publicity. On the other hand we will appoint advertise of our new product in the Television, Radio, Bill Board, Banners, and in the Poster. Then we will launch our product in to the market. In the primary stage we will produce 250ml and 500ml can. AugustAfter doing our successful operations of two month, at the third month we give extra benefits to the dealers and sellers to improve our sales. We will give small toys arrange game. Observing the situations, at this stage we will produce 250ml can, and 500ml can for the consumers. In this month we will start to produce 1000ml can. And this month our product will be available in near every shop of the country. September In our last month of action program, if situation will favorable then we go for Divisional dealers to swoon to the whole country.Observing and analyzing we take necessary actions to develop product sales and increase our profit. In this way we will continue our production and give a particular image to the mind of every customer. Budget This section will offer a financial overview four company as it relates to our marketing activities. We have shown break-even information. Sales Forecast The sales forec ast is broken raven into the three main revenue streams direct sales, wind vane sales, consignment sales. The sale forecast for the upcoming year is based on 30% growth rate.Growth rate for year 2006 to 2010 are based on percentage increases as follows Direct sales 20% growth rate per year Web sales 50% growth rate per year. Consignment sales 20% growth rate year. pic Profit/loss January 31,2011, AMCL(PRAN) As per un-audited half per annum accounts as on 31. 12. 10 (July10 to Dec10), the company has account net profit after tax of Tk. 19. 44 million with EPS of Tk. 24. 29 as against Tk. 17. 05 million and Tk. 21. 31 respectively for the same period of the antecedent year. Control Our control depends on the customer satisfaction.If customer demand different things with which they feel comfortable, then we simply change our controlling techniques. Conclusion We all know that, todays fast moving world respect the new, innovative ideas. To keep the same pace with this situation our company had clear-cut to launch a Juice and it has a bright future in its market. As the product is innovative, the consumers are going product will be a strong product mix for our company. And once ourJuicewill reach to the hand of our targeted customers, we will be able to capture the most market shares.